Simon Robins is a London-born, Los Angeles-based fashion stylist and creative director with over two decades of experience at the highest levels of the industry.

He began his career as Men's Fashion Editor at Dazed & Confused, before moving on to women's fashion as Fashion Editor at The Face and Pop Magazine under fashion legend Katie Grand — publications that defined the cutting edge of British style — followed by a role as Fashion Director at Love Magazine. In 2007 he became Fashion Director at Vogue Russia, making him the youngest person to hold that position across the entire Condé Nast global network. There he brought in high-profile photographers such as Steven Meisel, Mert Alas & Marcus Piggott, Alasdair McLellan and Mario Sorrenti, to name a few, fundamentally changing the face of the magazine, which then became the second biggest-selling Vogue in the world — a landmark in a career defined by sharp instinct and an uncompromising creative vision. His work always carries a strong fashion point of view, for campaigns and editorial alike, geared towards the client's brief — whether it's the sleek minimalism of Emilia Clarke at Clinique, modern eccentricity with Steve Lacey at Moncler, or sexy and humorous at Agent Provocateur. Simon has worked with some of the most creative and culturally relevant photographers and filmmakers, including Steven Klein, Paolo Roversi, Gus Van Sant, Philip-Lorca diCorcia, Norman Jean Roy, Theo Wenner, Hugo Comte, Liz Collins, Alasdair McLellan, Carin Backoff and Paola Kudacki. His roster of talent spans actors, musicians and athletes, including Nicole Kidman, Brad Pitt, Lily Collins, Matthew McConaughey, Jared Leto, Madonna, Lupita Nyong'o, Michael B. Jordan, Odell Beckham Jr., David Beckham, Victoria Beckham, Amy Adams, Selena Gomez, Jane Fonda, Dr. Dre, Cam Newton, Draymond Green, Russell Westbrook, Khloé Kardashian, Kim Kardashian, Kylie Jenner, Hailey Bieber and Kendall Jenner, Sza, 21 Savage, Joan Collins, Olivia Wilde, Kristen Wiig. Throughout his career he has been a regular contributor to many international Vogue editions, GQ, W and Elle, and a key creative collaborator at Perfect Magazine.